OUR VISION

To lead a significant movement of humans towards the restoration and conservation of the planet's ecosystems and their biodiversity.

ABOUT US

We believe that humans can be the source of abundance. 

If we join forces and act in a synchronized, collaborative way, we can fight climate change, reverse biodiversity loss, and improve the quality of life for all beings on the planet. 

With a mission to create synchronization and urgently restore and conserve our planet’s most vital ecosystems, Humans for Abundance (H4A) created a digital bridge where city-dwellers who want to do more for the environment can join forces with locals who have the knowledge, the land, the access, and the desire to bring back life.  

Locals become RESTORERS while city-dwellers become CO-RESTORERS.

 

Together, they run a win-win system that creates an immediate triple impact: social, economic and environmental.

On our digital bridge, co-restorers ask restorers to take the actions that they can’t take themselves. They do so by ordering the eco-actions that each restorer has designed according to their abilities and possibilities. 

It’s beneficial for both sides.

   Restorers:

  • no longer have to extract natural resources to cover basic needs.

  • their knowledge and skills to restore and conserve nature are appreciated and rewarded.

  • have access to better quality education, food and medicine.

  • feel a sense of agency, opportunity and growth.

 

   Co-restorers:

  • don’t have to wait for governments to fight climate change and biodiversity loss.

  • generate immediate actions that benefit the environment and themselves in the long run.

  • receive progress reports with scientific data and social impact metrics.

  • feel a sense of relief, contribution and empowerment.

 

Acting as propagation agents, we situate ourselves in the middle of both these worlds to facilitate collaboration. 

To our restorers, we provide guidance, support, and information, helping them become self-sustainable and skilled owners of their own projects and lands. 

To our co-restorers, we provide in-person and satellite verification of eco-actions and detailed reports of social and environmental impact of their orders. 

OUR VISION

To lead a significant movement of humans towards the restoration and conservation of the planet's ecosystems and their biodiversity.

OUR MISSION

Restore and conserve the planet's ecosystems and biodiversity by empowering humans who can take real, concrete actions that have large-scale positive environmental and social impact.

OUR PHILOSOPHY

Humans can be the source of abundance.

If we join forces and act in a synchronized, collaborative way, we can fight climate change and biodiversity loss. 

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OUR MODEL

H4A is both a social enterprise legally established in the USA and a non-profit legally established in Ecuador since 2019. 

We chose this model because social enterprises are proving to have a greater and more positive impact in the world and they are slowly becoming a powerful way to use business as a force for good. The systems that governments have created in the name of economic growth can be used by organizations like ours to grow rapidly and redistribute economic resources in a different, more equitable way. 

Our approach uses current technology to create a network for collaboration between humans from all over the world.

 

Using this approach we can:

 

1. support underrepresented people from the global south by giving recognition to their identities and ways of life. ​Our primary concern is to support them in reawakening ancestral ways of living within their ecosystems.

 

We can amplify their voices, act as translators, and facilitate their connection with people from other parts of the world.   We can be the bridge where they exchange resources, knowledge, and services while maintaining their native or local language and customs.

 

We move power from the center to the margins instead of forcing the underrepresented to acculturate to the center. 

 

2. provide a concrete and impactful way for people from the global north to fight climate change and stop biodiversity loss. 

 

Western systems have pushed city-dwellers into a position where it is almost impossible to care for nature.

 

Our habits of consumption have taken hold of everything we do, from the way we eat, to the way we socialize, from the way we educate our kids in schools to the way we build our buildings and houses.

 

We provide people who are worried about climate change a way to restore vital ecosystems without having to leave their jobs, move to a different country, buy land, learn all the skills needed to help a habitat regain balance, or do all the intense work needed to restore a forest, river, or wetland back into life.  

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OUR TEAM

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MARÍA JOSÉ ITURRALDE

Founder and CEO

 She has dedicated much of her life to bridging her experiences as an educator and innovator with her passion for environmental sustainability. She is an experienced and highly creative entrepreneur and the visionary behind the initiative. She founded and directed four companies prior to Humans for Abundance.

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DANIEL BRYAN

Director of Community Education

Daniel has worked in community-based education programming throughout Ecuador and is known for his use of grassroots, arts-based methodologies for teaching leadership, innovation and conflict transformation.

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OMAR TELLO

Forest Expert

Omar is known throughout the world for his knowledge on ecological restoration of Amazon ecosystems. He has dedicated much of his life to bringing back native species into depleted areas in the Ecuadorian Amazon Rainforest. 

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ANA LOFREDO

Head of Reporting and Customer Service

An educator from a family devoted to nature, she has worked in educational programs designed to create awareness about the environment in the Galapagos Islands, in Ecuador, and Sevilla, Spain, where she currently lives.

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CHRISTIAN PONCE

Managing Director

Christian has led the design and implementation of many projects, including an IMAX® Theater in Quito and a Film Festival in New York, EFFNY. He has worked for organizations like the Universidad San Francisco de Quito and the International Festival of Arts & Ideas in New Haven CT, where he currently resides. 

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PAOLA MOSCOSO

Head Scientist and Restoration Manager

Paola is the biologist and scientific verifier for Humans for Abundance. Paola has a PhD from the University of Sussex and more than ten years of experience working on tropical rainforests. She has written and developed a series of investigation projects and methods for biodiversity conservation.

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EMMANUELA ULCHUR ROTA

Head Writer, Content and PR Manager

Emmanuela has a BA in Liberal Arts and recently got a master’s degree in Translation and Intercultural Studies at Universitat Autònoma de Barcelona. Because of her background and family values, she believes in creativity and a respectful lifestyle towards animals and nature.